As the world dives deeper and deeper into the universe of technology, social media has become a normal everyday occurrence. Most of us are constantly scrolling through Facebook, Instagram, Twitter etc. looking, liking, replying, and interacting with content that is put out by friends and businesses. Social media platforms have become a normal way for companies to advertise and promote their products and services.
Because of the vast amount of content being shared through social media, it is difficult for companies to stand out and be unique. What can help a business stay on top of the game is by knowing the latest trends. Some trends in design content for social media is flat design, bold and bright colors, clean and simple typography, photography, gifs, and motion graphics, and HASHTAGS!
Simple typography & Fave show!
Bold Bright Colors
Law & Order: SVU Instagram
Law & Order: SVU’s social media combines clean typography, photography, videos and gifs to promote their show and draw in viewers.
Erin Condren Instagram
Erin Condren’s SVU uses bright, bold colors, pretty typography, photos, and videos to promote their company and products. They have also recently used celebrity endorsements to help attract more viewers and customers.
Being an avid social media goer oner (lol) I’ve seen my fair share of strategies used by companies to get their current viewers to engage as well as to get new followers. One thing I have seen on Facebook and Instagram is using the like buttons and comment section to take polls and to get people to engage in a post. Another way to engage customers is through getting people to click on a link to find secret content.
Georgetown Cupcakes Facebook
Hershey’s Facebook & Instagram
Hershey’s has a great presence on social media. They use a variety of motion graphics and gifs on their facebook and Instagram. They have unique ways of engaging their viewers.
Georgetown Cupcakes Facebook & Instagram
Georgetown Cupcakes allows their customers to interact and engage through live video feed, and putting out secret content that is accessed through clicking on links.
People encourage new followers through several ways, and new strategies are used for different places. I have seen and been fooled by the tactic of “Like or follow us (in exchange for something else)” That something else has been anything from a giveaway, a shoutout, chance of a free product. While I have not had many big companies do this, I have seen smaller companies and people famous by social media. Another way to get followers on social media is for the upload of content to be consistent. People will start to count on the person or company uploading content every day/week so on.
Joe Graceffa – Giveaway
Liza Koshy – Wednesdays With Liza
Many YouTubers have become experts at social media because they that is where they services live, on YouTube through videos and entertainment.
As far as social media I think Hershey’s and Swell Bottle do an excellent job. I really like their social media pages, but I like them for different reasons. I chose these two because they are very different in the content they post. Hershey’s uses animations and illustrated designs for their content, while Swell Bottle uses mostly photography of their bottles being used. Both use bright, bold, and beautiful colors.
Hershey’s Facebook & Instagram
Swell Bottle Facebook & Instagram